Task
International adaptation of the launch campaign for the MINI Clubman. The new model had to be introduced in different markets without losing the independent brand identity and characteristic MINI tone.
← Selected work03 / MINI
MINI Clubman
The Other
MINI.
International launch communication that kept the MINI idea, image language and tone consistent while adapting the campaign across markets and motifs.
My contribution
- Creative development of the international campaign adaptation
- Transfer of the central brand idea to different markets and motifs
- Design of print, retail and sales-promotion materials
- Consistent MINI tone and image language across executions
- Collaboration with international teams and market organisations
Result
- Consistent launch communication across international markets
- Adaptation of one campaign idea across different motifs and languages
- Retail and product-launch communication with a clear Clubman identity
One idea.
Four expressions.
Selected motifs from the international MINI Clubman launch campaign.
Next project
Telekom↗