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← Selected work04 / Telekom

Deutsche Telekom

More than
just WiFi.

B2B communication for an in-flight connectivity offer — built around a simple “MORE” idea and a modular system spanning the passenger journey.

Telekom in-flight connectivity campaign overview

Communication challenge

The offer had to communicate more than connectivity: ease of use, service, passenger experience and revenue potential for airlines — in a format that could work across multiple stages of the customer journey.

Creative system

  • A direct “MORE” messaging platform
  • Distinctive Telekom magenta with cloud and paper-plane imagery
  • Modular information architecture for different benefit stories
  • Consistent visual language across web, sales and information formats

Touchpoints

  • Pre-flight communication
  • In-flight passenger experience
  • Post-flight reporting and surveys
  • Digital product pages and B2B information modules

One system.
Multiple moments.

Selected executions from the in-flight connectivity communication.

Telekom More Simplicity visual
More Simplicity
Telekom More Service visual
More Service
Telekom in-flight connectivity digital platform
Digital platform
Pre-flight in-flight and post-flight communication modules
Pre-flight · In-flight · Post-flight

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