Open to projects & new opportunities
Creative Director & Creative Lead working at the intersection of brand, corporate communications and integrated campaigns.
WorkBeyond the work
Over 25 years of experience in brand and corporate communications. I develop creative concepts, bring different disciplines together and take responsibility — from the initial idea through to execution. For BMW and MINI, my work has also included campaign development and adaptation for markets across the Caribbean, Africa and the United Arab Emirates.
Work
A selection of brand, corporate and campaign work — from strategic framing to creative direction and rollout.
AUDI
Creative leadership for executive and corporate communications — turning complex business, transformation and technology topics into clear stories and coherent visual systems.
View full case
QVEST
Implementing an externally developed corporate design across QVEST’s communication channels — and extending the visual and illustration language for company-specific use cases.
View full case
MINI
Developing the MINI Clubman campaign and adapting its creative approach for international markets, including the Caribbean, Africa and the Gulf region.
View full case
CAP ANAMUR
Working directly with Cap Anamur, I developed a clear campaign idea and flexible visual system for communicating different dimensions of humanitarian support.
View full case
LANXESS
Co-developing the Green Mobility visual concept with Liquid Campaign — from the green-city key visual to campaign motifs, special formats and execution.
View full case
METRO / HORECA SELECT
Concept and design for new ways to communicate the HORECA Select range — from mailings and in-store campaigns to targeted promotional formats.
View full case
More work
A compact visual archive of work that broadens the picture without turning the homepage into a catalogue.
How I work
I enjoy challenges where the answer isn't obvious. I get deep into the subject, question assumptions and find what matters to the brand and its audience. From there, I develop clear, distinctive ideas that can grow into campaigns. And I know when an idea is worth pursuing — whether it comes from me, a team or AI.
Clarify the objective, the audience and the constraints before developing a solution.
Separate the essential from the incidental, weigh up approaches and define a clear creative route.
Bring people and disciplines together, provide creative direction and ensure quality and consistency from concept to execution.
Working together
I turn complex communication challenges into creative concepts that work for the brand, its audience and the task at hand. I question briefs, clarify priorities and establish a direction everyone involved can work with.
For me, creative leadership means creating the conditions for good work. I bring different disciplines together, make roles and expectations clear and give people room to contribute their own ideas. At the same time, I stay close to the day-to-day work without needing to make every detail decision myself.
I value straightforward communication, mutual trust and high standards. I keep an eye on progress, address issues early and adjust course when a simpler solution serves the goal better. Reliability and pragmatism matter to me — and even when the work is serious, there should always be room for humour.
High standards.
Easy to work with.
Creative Director · Creative Lead
Brand & Corporate Communications · Cologne